Beluga - High End Bottle Packaging
Coursework
Packaging
Package Design
Branding
Graphic Design
3D Modeling
2023
In creating a high-end bottle packaging project inspired by Stranger & Stranger, I chose to redefine the packaging for Beluga Vodka. This high-end brand connects the purity of Siberian nature with the rich tapestry of Russian cultural history. The purpose of this project was to provide a luxury brand identity with an original and elegant twist. To execute this, I adopted a unique bottle shape and stayed true to the brand's luxurious feel while appealing to a modern market. This allowed me to strike a balance between the classic elegance of Beluga Vodka and consumer-friendly design. This decision ensured the product would remain captivating and approachable while retaining its premium essence. There were two tiers when the finished product was revealed. A personalized quartz and silver bottle with a Beluga cap, silver labels with Russian inscriptions, and a bottle design that alluded to a fish with its form were all part of the top tier. The mid-tier model was similar, although it featured a simpler bottle shape with a rear tint rather than silver. Both designs used textures resembling fish scales and ornate Russian-inspired typography to highlight the brand's exclusivity and cultural relevance. In order to reinforce Beluga Vodka's brand identity, the packaging was designed with elegant serifs and typefaces evoking classic Russian elegance. This helped to visually appeal to consumers and unite the package conceptually.
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