Benu: Michelin Star Restaraunt - Logo & Menu
Coursework
Graphic Design/ Branding
Branding
Logo Design
Menu Design
2023
This course project was an experimental exploration of graphic design, which resulted in the creation of the logo and menu design for "Benu," a three-Michelin-star restaurant located in San Francisco. After taking pictures of commonplace items, such as pots and pans, water drops, and sand, to make a logo that complimented the upscale Asian food served at the restaurant. Original photo editing and artificial warping were used to create the final logo, ultimately created using pictures of can openers, cups, and seed containers. Using this technique produced a logo that embodies balance and reflects the restaurant's culinary philosophy with its crisp cuts and smooth outlines. The bold linework of the logo, which is evocative of Japanese symbols, quietly alludes to Benu's Asian heritage. To balance the logo's sharp cuts with a polished, modern presentation that was appropriate for a restaurant with a Michelin star, I designed the menu with a similar approach. The combination of blue, cyan, and green was selected to represent the freshness and healthfulness of Benu's offers while also subtly alluding to salads and fish. The front of the menu has a sandy texture overlay that heightens the upscale experience by adding a depth of mystery. This project explored in-depth how commonplace items may serve as an inspiration for expert, high-caliber design work, capturing the spirit of Benu via inventive graphic design. It sticks out in my portfolio as an illustration of how to apply strategic design thinking and creative experimentation to the realm of upscale dining.
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