Haute Treat - Pet Food
Client Work
Branding
Package Design
Logo Design
Accessory Design
Stationary
2023
Creating the Haute Treat brand and product line during my internship allowed me to investigate the nexus between luxury, science, and pet care. It was an enlightening experience. I set out on a mission to reimagine premium pet nutrition by highlighting the special use of insect biotechnology as the creative drive behind this brand. In addition to adhering to the strictest safety and quality requirements, my goal was to perfectly capture the spirit of refinement and luxury that Haute Treat stands for. The task of creating Haute Treat's brand identity was particularly difficult since it required every design element to represent the company's key principles of gourmet excellence, scientific foundation, premium ingredients, and luxury. With colors like amber, cream, and rich secondary hues, Haute Treat's logo, color scheme, and font were carefully chosen to establish the company as a pioneer in high-end, science-based pet nutrition. Our design approach was to fully immerse customers in the refined essence of Haute Treat, taking cues from sensory-rich locations like yachts and opera theaters. This exacting methodology permeated our marketing and packaging as well, guaranteeing that every item touched pet owners on an emotional level while emphasizing the brand's superior and scientific credentials. Haute Treat was the result of a collaborative effort that combined design and purpose to create a distinctive brand in a crowded market. This project showcases my portfolio and demonstrates my ability to take on challenging design problems, combine creativity with design, and develop a brand from idea to execution. It also demonstrates my dedication to using design to have a good, long-lasting impact.
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